Friday, 2 March 2012
Land Rover Discovery milestone celebrated at Solihull plant
The 1,000,000th Land Rover Discovery has been produced at Land Rover's Solihull manufacturing plant in the UK West Midlands. Watch the video below on the making of the millionth Discovery.
First made in 1989 the Land Rover discovery has helped build the Land Rover brand against other 4x4 vehicles coming into the market place. Officially four major versions of the Discovery have been made, however the made changes have been the first Discovery 1 and then the Discovery 2 with BMW and later the Discovery 3 with Ford. The Discovery 4 is the same body as the Discovery 3 with major changes inside and up to date lights etc.
The millionth Discovery will go on a special expedition to China. China has a massive growth market for Land Rover at the moment. 8.000 miles, 13 countries in 50 days - a team of four Land Rover Experience experts tackle all weather, all terrain in the one millionth Discovery. Expedition aims to raise £1million for the International Federation of Red Cross and Red Crescent Societies (IFRC) in Land Rover's most ambitious fund raising project ever (www.landrover.com/million)
With a £1million target, the 'Journey of Discovery' is Land Rover's most ambitious fund raising project to date. It will support IFRC and their water sanitation project in Uganda. This is in addition to the three-year global initiative "Reaching Vulnerable People Around the World". This initiative, launched in 2010, provides additional support for IFRC programmes in over 15 countries worldwide.
Mark Cameron, Land Rover Global Brand Extension Director said: "Land Rover is delighted to launch the One Million Pound fundraiser in aid of the IFRC - an organisation we have had a relationship with since 1954. The funds will be used directly by the IFRC, over a three-year period and will be donated to a water sanitation project in Uganda, with over 45,000 beneficiaries."
Bekele Geleta, Secretary-General of the IFRC said: "Lack of safe water is the most common and preventable underlying cause of disease in the world today and Ugandais one of the countries worst affected. The International Federation of Red Cross and Red Crescent Societies (IFRC) are working in Ugandato provide safe water and sanitation, reaching 90,000 in the last four years. This joint initiative between the IFRC and Land Rover aims to reach an additional 45,000 people in Uganda."